Jeffrey's Grocery: A Restaurant Owner's Take On Takeout


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Late at night in New York's West Village and we find ourselves perched on high stools at Jeffrey's Grocery — the slender bar counter is packed with the young and in the know, this being only the restaurant cum market's second night of existence, after all. And the thick hum of chatter all around almost lulls you into a stupor.  

Quickly, wine is ordered to stave off the yawns. Gabriel Stulman, the owner of the place, saunters over, looking pleased with the crowd, happy to chat about his new endeavor, which he has called “our best vision of a fifties mom-and-pop local grocery.”

Stulman first rose to New York culinary fame in 2005 as a partner in West Village favorites The Little Owl and Market Table. (He's since divested himself of his share in those restaurants.) Since then, he's opened Joseph Leonard, an American place named for both his grandfathers, and is expanding his footprint further in the Village. (Jeffrey's Grocery, named for his father, is the first of two restaurants he's opening in the West Village this fall. The other, Fedora, is slated to debut as a "1930s-style supper club.")

With a produce refrigerator that is the first thing you see as you walk through the door and shelves packed with cereal, pickles and Sriracha sauce, the place does feel like a decades-old grocery store — sans mustiness, plus a bar counter. The menu has lengthy lists of cheeses and meats and a decent raw bar selection; sandwiches are fairly basic — well, if you consider lobster rolls and braised brisket sandwiches basic.

What's popular on the menu at Jeffrey's Grocery so far? It's too early to tell. "We've only been open … 48 hours?" Stulman says.

What he does go on to tell us is where he eats when he's not at one of his restaurants …

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Joseph Leonard: A Salty Start


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Joseph Leonard is one of those restaurants that might have you thinking, “Recession? What recession?”

On the first night that the little West Village restaurant started serving dinner, it was so packed that finding a spot to perch for a drink was a challenge, much less a table for four. And this was well after 9 p.m. on a weeknight.

But this level of interest in a place so new it had a dessert menu to tempt diners but weren’t actually equipped to serve dessert yet is unsurprising.

New York food folks have been working themselves up into a big froth over Joseph Leonard, after all, since Gabriel Stulman, a former owner of the much-beloved Little Owl and Market Table in the West Village, announced he was opening a new restaurant. And, of course, it didn’t hurt that Vogue.com did a “People Are Talking About” item about the carefully planned grandma’s garage sale meets farmhouse rustic decor of the place more than a month before it opened.

While I’m generally skeptical of this level of pre-opening hype, I have a great deal of respect and fondness for Little Owl and Market Table.

And, Joseph Leonard (named for Stulman’s two grandfathers), with its cozy setting and equally comforting lineup of dishes, is likely to please many — especially those who love salt, which chef Jim McDuffee (formerly of Bouchon Bakery) seems to be rather fond of.

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